10 ways to bring creative ideation to your organization.

We all know that it’s no time for Business as Usual. The good news amidst the bad economic news is this: “Revolutionary Business Ideas– if not miracles are certain to occur during this economic crisis” and the reason is Painful. Organizations and individuals need Pain to Change. Pity but it’s true. We don’t give up smoking until we can no longer endure the cough. We don’t diet until we see the painful picture and we don’t change our business model until we have enough pain/loss to look at other options. Or is there another option? Imagine having a Think Tank before you need one? Imagine creating one now. Imagine Creative Thinking as a Year-Round Process and not a Crisis Situation Room.

For years I have been asked about the ROI on “Business Ideation and Creativity Sessions” that force Executives and Teams to “forget about what is and imagine what could be”. While many companies talk about having innovation and creativity in their organizations and in their annual reports, the number of companies that host annual ideation sessions or think tanks and have a Chief Creativity Officer is much smaller. Note: Those that do, tend to be on the list of the most progressive companies. That is until now….Now there is sufficient pain to seek creative solutions and business revolutions in just about every industry and company.

» Read more: Create a Think Tank & Create a Business Revolution

If you’re in the market for an industrial scale, there are many manufacturers and models out within the market. There are platform weighing scales, industrial floor scales, pallet truck scales along with a host of other variants to choose from. But take your time in selecting the right one. Right here are some pointers to make decision generating easier for you. Prior to scouring the market for a weighing scale, make a list if things that you need to think about. First what’s the scale for? This is essential as this will figure out in the event you need an industrial floor scale or one that’s mobile like a pallet truck scale. Are you gonna be designating a space for weighing or will you be all over the place weighing issues? These basic questions will save you lots of money in addition to make your work simpler and more efficient.

After that consider what you’re weighing. This consists of the size, shape, material and of course the weight of your load. Weighing scales have turn out to be much more sophisticated and much more complicated. Gone are the days when counter weights are used. Today, even the materials used can make a difference. For example, stainless steel weights can price a bit much more however it can certainly last longer.

Aluminum scales are lighter making them easier to move around. In addition, scales are available in varying load capacities. You are able to get 1 with an 800 lbs capacity or find your self with 1 that may easily weigh loads up to 20,000 lbs. Likewise, the platforms are available in varied sizes from 3′ by 3′ to 10′ platforms. The trick right here would be to buy only what you require. But allow for some wiggle room – you might need to weigh loads more than your usual or deal with larger stuff.

» Read more: Fast Tutorial in Buying Platform Weighing Scales

When it comes to launching a new business or product, some marketing consultants might say that EVERY product is appropriate for a publicity or media exposure campaign. That is true to a degree, but as a PR/publicity professional and former media person, I would qualify that statement by saying that although new products would benefit from a solid publicity campaign, not all businesses or products and their pitches will grab the attention of the media.

A number of strategically generated features or product mentions in magazines, newspapers and TV/radio/cable shows nationwide can lend strong credibility to a new product. That “media bullhorn” can also do wonders toward educating consumers about your product. But does your product — and it’s media pitch — have what it takes to attract the media into giving you coverage in their pages or on their airwaves? As I mentioned, many products or businesses can generate some type of publicity and media interest, but in my professional experience, the types of products and pitches that lend themselves to the best media exposure include:

* home/garden products
* kitchen/cooking/food products
* consumer electronics
* automotive accessories
* home repair/DIY tools
* personal health/medical/fitness products
* recreational/outdoor products
* experts (business, health, technology)

» Read more: Generating Publicity – Will The Media Be Interested In My Product or Business