What would YOU do if someone provided you contact with literally millions of potential customers…and did so absolutely FREE? Well, if you’re in the newspaper business, you would complain. Which may explain why they are in the shape in which they currently find their industry.
In an op-ed piece in the December 2 edition of “The Wall Street Journal,” Google co-founder Eric Schmidt offers that his company should not be considered the problem when the print media belabors its woes. In fact, according to Schmidt, Google is the newspaper industry’s greatest source of promotion. They are providing literally 100,000 opportunities a minute for newspapers to “win loyal readers and generate revenue-for free.” I think he’s right. The problem is not Google – the flaw is in the monopolistic, conventional thinking that is part of the fabric of most traditional media outlets. Even Rupert Murdoch has said the problem is not technology – it’s complacency.
You don’t have to look to a far-away past to remember the time that a city’s newspaper was one of its most stable and profitable enterprises. The family (before media conglomerates like today) that owned the paper – in my home area, it was the Bingham’s of Louisville or the Pulliam’s of Indianapolis – were one of the center-points of high society. Reporters were given time to research and investigate, and it went without saying that civic and charitable involvement was an integral part of the duties expected of their employees.
» Read more: Complacency – Not Technology – Is Creating the Problem




