The death of print?

With the advent of websites and other digital media many enthusiastic technophiles were prophesying the death of print but despite this brochures, magazines and books have kept going strong. The reason is that people like paper. It’s tactile, convenient to use and accessible all of which make print design a powerful medium. Research has shown that 73% of consumers choose to read print even when the same content is available online and 59% of consumers pay more attention to print ads than online advertising.

Many businesses recognise the benefits of delivering printed communication into the hands of their customers and prospects to convey their message and get a competitive advantage. If designed well, brochures and other printed marketing collateral are easy to read, present a professional image and can be structured to deliver information very effectively.

» Read more: Print Is More Sustainable Than You Might Think. How Does Your Business Compare

When you’re starting up a business one of the first things you need – aside from a sound proposal and plan – is capital. The old maxim is true, you need to spend money to make money, but the good news is that modern technology makes it easier than ever for you to minimise your running costs and get yourself started along the road to success.

Once you’ve established the scope and scale of your business idea and spent plenty of time tying down the products and services you plan to offer, you’ll be looking for ways to advertise your services. While there are a still a number of traditional routes to go down – such as print, radio or TV advertising – the internet is a huge tool for any new business starting out. What’s more, it can help you save money. While things like physical fliers can still be very effective for businesses providing local services, online spheres such as social media offer a way for you to connect with customers with very little outlay.

Social networking and promoting your company online can be a very cheap way to start, but you do need to make sure that you maintain your professionalism at all times and remember that you are always representing your company whenever you are online. It’s also a good idea to make sure you don’t reply solely on networking profiles and invest in a site of your own. Depending on your businesses offerings, this can be an inexpensive project and it’s important in making sure your prospective customers think you are credible and trustworthy.

» Read more: Money Saving Tips For Business Start Ups

Business statistics for the average businessman or the small company does not seem to have much bearing. Business statistics can basically be divided into general areas being financial and market. With business statistics your business can grow and avoid dangers while you operate in the market and thus ensure your survivability in the long run. Most businesses fail because of their failure to understand business statistics and how to apply this knowledge to their operations and strategies.

But first of all where can one get these business statistics? Most of what we need in terms of business information stares us right in the face every day on the newspapers and on television programs like the news and other related shows. Everyday business information is available to us to make short term to medium term decisions. We can also get long term data from government agencies that provide this sort of data. Data for business use is divided into financial and market data.

Financial data most of the time deals with financial information usually brought about by the banking sector, savings and loans associations and the Federal Reserve, if you are in the United States. If you are in another country, usually this type of data is reported by the Central Banks. Financial data deals with interest rates, whether it be savings or loans, inflation rates, overnight banking rates or time deposit rates.

» Read more: It is About Time We Use Business Statistics